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EAB can help you find and enroll the right students

The competition is rising for talented students—and at the same time, prospective students and their families are more diverse and geographically spread out than ever before. Schools must adapt their enrollment strategies to reach new, mission-aligned families.


EAB specializes in enrollment

Independent School Marketing and Recruitment

  • 8 experts with 12 years of experience in independent school marketing and recruitment
  • 185+ research calls with independent school leaders across the last year

Independent School Enrollment Management

  • 110 independent school admissions leaders have worked with EAB during the 2018 Enrollment Management Workshops
  • Serving 124 independent schools, including coed, single sex, day, and boarding schools

"Despite my busy schedule, I will always block off time to talk with EAB, because I know it will be thoughtful, interesting, and I’ll learn a lot too."

Independent School Executive Forum partner


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Challenges from the COVID-19 crisis and subsequent economic turmoil have threatened enrollment and retention at independent schools across the country. Schools everywhere face uncertainty about whether families will re-enroll amid increasing financial strain and historic unemployment rates. To be able to conduct scenario planning amid this uncertainty, independent schools should use employment data to more accurately project enrollment trends in the months ahead.

In order to retain enrollments amid the COVID-19 pandemic, independent schools will need to be clear about what they can provide to students and families outside of face-to-face learning. To address value concerns, independent schools must take extra measures to sustain a sense of community and highlight the unique value of the independent school experience. This resource provides a collection of strategies to use over the summer months and into the coming school year to help schools to engage students and families for purposes of retention.


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